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SERAFINI ICON: A TRIBUTE TO THE ORIGINS
Non-conformist, irreverent, eclectic: Fabrizio Serafini's vision is the natural expression of his life path: sportsman, traveller, multifaceted creative. A personality endowed with unprecedented perspectives, capable of breaking the mould and defining new style codes, while maintaining the innate refinement that has always distinguished him.
In the early 1990s his passion for sport led him to rethink sneakers as an exclusive fashion accessory. The inspiration came from the sporty-vintage style: to go back to magic moments and legendary feats and to celebrate the sporting heroes who changed fashion with their charm. From these inspirations Flat was born, the historical model that has made Serafini a leader in the sector.
Today, so many years after the birth of those first iconic models, the SERAFINI ICON project celebrates the origins of the brand by relaunching its values and its most iconic creations.
ICON is much more than a capsule collection: it is a tribute to our roots, a look at the future through the filter of memory.
