LOST IN BEAUTY

Two young and happy people in love with Italian style.


The spring-summer 2023 photo campaign of the Serafini Times line pays homage to the Italian spirit, the carefree atmosphere of la dolce vita and the art of sweet doing nothing.

The background of the cheerful Vespa rides is the beautiful countryside between Umbria and Tuscany, amid unspoilt nature and charming medieval villages.

Only the song of cicadas marks the hours. The couple reads a book in the shade of centuries-old olive trees, sips a glass of Chianti in an osteria.

Lying by the lake, the only slight noise is that of the warm wind caressing them.

Then a stroll among the stalls of typical products, watching the artisans at work.

Time fades away and another day passes, slow and perfect!

Around here, time seems to have stopped at a magical time, charged with the same atmosphere of simple, authentic things that inspires the Serafini Times line.

Two carefree people and a 1970s Vespa, an enchanted village with a cellar full of authentic treasures to discover: a day that should never end.

Setting off on a Vespa to get lost in the countryside. Then stop by a lake and run, laugh, play together, get lost in the stories of a novel, lie down and get lost in thought.

A soft meadow, a flower in your mouth, the shapes of clouds changing with the wind.

Dreaming of what you will be.

Serafini Times is a time machine to return to a world where everything is joy and light-heartedness.