Non-conformist, irreverent, eclectic: Fabrizio Serafini's vision is the natural expression of his life path: sportsman, traveller, multifaceted creative. A personality endowed with unprecedented perspectives, capable of breaking the mould and defining new style codes, while maintaining the innate refinement that has always distinguished him. In the early 1990s his passion for sport led him to rethink sneakers as an exclusive fashion accessory. The inspiration came from the sporty-vintage style: to go back to magic moments and legendary feats and to celebrate the sporting heroes who changed fashion with their charm.
From these inspirations Flat was born, the historical model that has made Serafini a leader in the sector.
BOLD CHARACTER
Bold lines and a clear creative vision: each sneaker is a statement of identity.
TIMELESS
Vintage sports inspiration, recalling magical moments of heroes and legendary feats.
MADE IN ITALY
Crafted in Tuscany with premium materials, Serafini ICON embody true Italian character.
Today, so many years after the birth of those first iconic models, the SERAFINI ICON project celebrates the origins of the brand by relaunching its values and its most iconic creations.
The sneakers from back then are back in the spotlight, faithful to the original lines but enriched by new research into materials, details, and finishes. All the ICON line is made in Tuscany with premium materials and carries all the Italian character.
Each model recounts the dream and passion of a project capable of transmitting authentic values and standing the test of time.
ICON is much more than a capsule collection: it is a tribute to our roots, a look at the future through the filter of memory. A return to the origins, with the same revolutionary spirit as always.
